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(Strategy) Playing to win

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The 5 points to create a strategy
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The goal is to find a strategy that aligns the 5 points.

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What is your winning aspiration?
  • Decide the purpose of the enterprise; Guiding aspirations.
  • Start with the consumer and not with the product.
  • Need to be inspiring for customers and employees.
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Where will you play?
  • Find the right playing field.
  • Where to compete? Define Geographic, product range, consumer segment, channels
  • There is no point in trying to catch all segments.
  • Find a segment that is aligned with company's strength
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How will you win?

Unique value proposition

Competitive advantage

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What capabilities must be in place to win?
  • Is the set of capabilities that must be in place to win realistic?
  • What is needed to reach the capabilities level required.
  • Do play your strength.
  • Are capabilities unique? Défendable in the face of competition?
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What management systems are required?
  • Clarity and simplicity in communications
  • Measure how the strategy performs.
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Place the consumer in the center. It is the most important thing.
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Communication: Simplicity and clarity
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